Joyful brings together professionals with backgrounds in accounting, taxation, payroll, audit, budgeting, information systems, and financial-services compliance.
Our co-owners bring complementary financial experience and a shared belief that clients deserve professional work delivered with patience, respect, and joy.
Four professionals, one shared purpose: helping clients approach their finances with greater clarity and confidence.
Co-owner & founder
Cathalene holds a PhD in Accounting and is an Enrolled Agent with more than 25 years of accounting and taxation experience. An eleven-year U.S. Army veteran, she serves as an Associate Professor at the University of Northern Iowa, where she teaches income taxation and tax research and coordinates the Volunteer Income Tax Assistance site. She is QuickBooks certified in bookkeeping and payroll.
Co-owner
Bruce retired from the U.S. Army after 20 years of service. He holds a degree in management information systems and brings more than 20 years of experience across accounting, budgeting, information systems, payroll, and taxation. His background includes church treasury work, taxation at local accounting firms, and managing budgets, financial reports, and payroll at the University of Northern Iowa’s Wilson College of Business.
Co-owner
Bruce holds a master’s degree in accounting and has more than nine years of experience in the field. His career spans Big Four audit, senior accounting, and management at a regional accounting firm, where he oversaw monthly client deliverables. He brings strong experience in month-end close, accounting standards, process improvement, key performance metrics, and team leadership.
Co-owner
Gary holds a master’s degree in business administration and brings more than 18 years of financial-industry experience. His career has focused on financial-services compliance and building governance infrastructure that helps organizations use data, technology, and financial products responsibly. He spent more than a decade at a major bank, most recently as Executive Director of Permissible Data Use.
Our purpose is to provide accurate financial services and clear guidance that help clients save time, avoid costly mistakes, and make informed decisions with confidence.
Professional experience matters. So does how people are treated. We believe clients deserve both.
Start with a free conversation about your bookkeeping, payroll, tax, or financial questions.